{"product_id":"metaphor-in-culture-universality-and-variation-by-zoltan-kovecses-metaphysical-by-zoltan-kovecses","title":"Metaphor In Culture Universality And Variation by Zoltán Kövecses, Metaphysical by Zoltán Kövecses","description":"\u003cdiv style=\"font-family:'Georgia',serif;max-width:800px;margin:0 auto;line-height:1.6;color:#1a1a1a;\"\u003e\n\u003cdiv style=\"text-align:center;background:#004b23;color:#fff;font-size:14px;font-weight:bold;letter-spacing:1px;padding:10px 14px;border-radius:4px;margin:16px 0;\"\u003eFREE SHIPPING IN AUSTRALIA • Express Post option additional at checkout\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:16px;\"\u003e\n\u003ch2 style=\"font-size:22px;margin:0 0 4px;color:#000;\"\u003eMetaphor In Culture Universality And Variation by Zoltán Kövecses, Metaphysical\u003c\/h2\u003e\n\u003cp style=\"font-style:italic;font-size:15px;color:#444;margin:0 0 6px;\"\u003eBy Zoltán Kövecses\u003c\/p\u003e\n\u003cp style=\"font-size:12px;text-transform:uppercase;letter-spacing:1px;color:#004b23;margin:0;\"\u003e2006 • Perfect • Cambridge University Press\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eDescription\u003c\/h3\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 6px;line-height:1.6;\"\u003eSynopsys: Metaphor in Culture: Universality and Variation' is a significant work by Zoltán Kövecses exploring the complex role of metaphors within diverse cultures. Utilizing a cognitive linguistic approach, Kövecses delves into the ways metaphors permeate thought processes, expression, and communication, and how these aspects vary across different cultures. Using wide-ranging examples, the author emphasizes the universality of basic human experience as reflected in metaphors while also underscoring the specific cultural characteristics embedded in metaphor usage. The book intricately blends linguistic theory with anthropology, arguing that metaphorical language is a reflection of societal norms, attitudes, and values while simultaneously influencing them in a cyclical process. This insightful study provides readers with a deeper understanding of the fundamental role metaphors play in every culture, making it a valuable resource for those interested in linguistics and cultural anthropology.\u003c\/p\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eSynopsis\u003c\/h3\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 12px;line-height:1.7;\"\u003e\u003cstrong\u003eTitle:\u003c\/strong\u003e Metaphor in Culture: Universality and Variation\u003cbr\u003e\u003cstrong\u003eAuthor\/Publisher:\u003c\/strong\u003e Zoltán Kövecses, Cambridge University Press\u003cbr\u003e\u003cstrong\u003ePublication Year:\u003c\/strong\u003e 2006\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e 336-page Paperback\u003c\/p\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 10px;line-height:1.6;\"\u003eFirst published in 2006, Zoltán Kövecses's Metaphor in Culture: Universality and Variation is a seminal academic work exploring the intricate relationship between metaphor and cultural context. This textbook delves into the complex ways metaphorical language operates not just as a figure of speech, but as a fundamental mechanism shaping human thought, expression, and communication across diverse societies.\u003c\/p\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 10px;line-height:1.6;\"\u003eAs a significant contribution to the fields of linguistics, sociolinguistics, and psycholinguistics, Kövecses meticulously examines the prevalence and function of metaphor. The text adopts a rigorous cognitive linguistic approach to uncover both the universal principles governing metaphorical thought and the profound variations that emerge under the influence of different cultural frameworks.\u003c\/p\u003e\n\u003cul style=\"font-size:14px;color:#333;line-height:1.6;margin:14px 0 10px;padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:6px;\"\u003e\n\u003cstrong\u003eUnderstanding Universal Metaphorical Patterns:\u003c\/strong\u003e This section investigates the common conceptual metaphors and underlying cognitive mechanisms that appear to transcend individual cultures, suggesting a shared human capacity for metaphorical thinking.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:6px;\"\u003e\n\u003cstrong\u003eExploring Cultural Specificity in Metaphor:\u003c\/strong\u003e Kövecses dedicates significant attention to illustrating how cultural beliefs, practices, and environments shape the specific forms and interpretations of metaphors, leading to rich linguistic diversity.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:6px;\"\u003e\n\u003cstrong\u003eA Cognitive Linguistic Framework:\u003c\/strong\u003e The book employs a detailed cognitive linguistic methodology to analyse the structure and function of metaphors, providing a theoretical lens through which their cultural implications can be understood.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:6px;\"\u003e\n\u003cstrong\u003eInterdisciplinary Perspectives:\u003c\/strong\u003e Drawing insights from ethnopsychology and general linguistics, the work offers a broad, interdisciplinary view of metaphor's role in human cognition and social interaction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 6px;line-height:1.6;\"\u003eAs a first edition published by the esteemed Cambridge University Press, this academic textbook stands as an essential resource for students and scholars engaged with the study of language, culture, and cognitive science, offering enduring insights into the pervasive power of metaphor.\u003c\/p\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eCondition\u003c\/h3\u003e\n\u003cp style=\"font-size:14px;margin:0;font-style:italic;line-height:1.6;\"\u003eThis item has been professionally inspected and is in Acceptable condition. Please refer to the photographs for detailed visual assessment.\u003c\/p\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin-bottom:4px;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eFormat\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003ePerfect\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eCondition\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eAcceptable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 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Audience\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eAdults\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eShipping\u003c\/h3\u003e\n\u003cul style=\"font-size:13px;color:#333;line-height:1.6;margin:0;padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eWe ship every business day, on occasion we may post the same day but expect it to be shipped on the next business day with tracking.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eWe offer Express Post \u0026amp; International Shipping.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eWhere an item exceeds Australia Post weights or dimensions, we utilise a courier. In this case we are unable to ship to PO Boxes.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eItems are packed in padded bubble mailers, with exception of thin paperbacks or magazines or DVDs that are sent in cardboard envelopes.\u003c\/li\u003e\n\u003cli\u003eLarge book sets are carefully packaged in boxes with packaging material to eliminate movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eReturn Policy\u003c\/h3\u003e\n\u003cp style=\"font-size:13px;color:#333;line-height:1.6;margin:0 0 6px;\"\u003eWe are here to help! If you are unhappy with your purchase or you feel we've made a mistake, contact us and we are more than happy to assist to make your experience a positive one!\u003c\/p\u003e\n\u003cp style=\"font-size:13px;color:#333;line-height:1.6;margin:0;\"\u003eIf we still can't solve the issue and you need to return your item, you can! Contact us within 30 days of the purchase for returns. Thereafter, we do not accept returns. Shipping costs are at the buyers expense.\u003c\/p\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eEnvironmental Impact\u003c\/h3\u003e\n\u003cp style=\"font-size:13px;color:#333;line-height:1.6;margin:0 0 6px;\"\u003eWe are one of the few sellers that package our items with not only great care but environmental impact consideration. We're committed to a carbon-neutral parcel delivery through Australia Post which provides positive environmental and social impacts.\u003c\/p\u003e\n\u003cp style=\"font-size:13px;color:#333;line-height:1.6;margin:0 0 4px;\"\u003eWe utilise the following packaging:\u003c\/p\u003e\n\u003cul style=\"font-size:13px;color:#333;line-height:1.6;margin:0;padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eLandfill-biodegradable bundling wrap to quickly secure and bundle items to avoid damage during transit. It can be recycled or disposed of in the general rubbish bin. Once disposed to landfill biodegradation is accelerated approximately 90+% faster than conventional bundling wrap, producing organic matter (a natural fertiliser) and no microplastics.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eOur plain padded bubble mailers are suitable for kerbside paper collection and recycling.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eAll of our satchels are recyclable and made from 80% recycled content plastic.\u003c\/li\u003e\n\u003cli\u003eAll of our envelopes can be recycled.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align:center;background:#004b23;color:#fff;font-size:14px;font-weight:bold;letter-spacing:1px;padding:10px 14px;border-radius:4px;margin:16px 0;\"\u003eFREE SHIPPING IN AUSTRALIA • Express Post option additional at checkout\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;border-top:2px solid #d4af37;padding-top:10px;margin-top:20px;\"\u003e\n\u003cp style=\"font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#004b23;margin:0;\"\u003eGatsby's\u003c\/p\u003e\n\u003cp style=\"font-size:11px;color:#999;margin:4px 0 0;\"\u003eFremantle • Western Australia\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"GATSBY'S","offers":[{"title":"Default Title","offer_id":52347507343671,"sku":"721 M 0526","price":37.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/8162\/3863\/files\/57_de0d4f57-249a-43c6-b913-aea3fea71ce7.png?v=1780592513","url":"https:\/\/gatsbysauction.com\/products\/metaphor-in-culture-universality-and-variation-by-zoltan-kovecses-metaphysical-by-zoltan-kovecses","provider":"Gatsby's Auction","version":"1.0","type":"link"}