{"product_id":"phototypesetting-a-design-manual-by-james-craig-hardcover-1978-0273012800-by-james-craig","title":"Phototypesetting: A design manual by James Craig (Hardcover, 1978) 0273012800 by James Craig","description":"\u003cdiv style=\"font-family:'Georgia',serif;max-width:800px;margin:0 auto;line-height:1.6;color:#1a1a1a;\"\u003e\n\u003cdiv style=\"text-align:center;background:#004b23;color:#fff;font-size:14px;font-weight:bold;letter-spacing:1px;padding:10px 14px;border-radius:4px;margin:16px 0;\"\u003eFREE SHIPPING IN AUSTRALIA • Express Post option additional at checkout\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:16px;\"\u003e\n\u003ch2 style=\"font-size:22px;margin:0 0 4px;color:#000;\"\u003ePhototypesetting: A design manual by James Craig (Hardcover, 1978) 0273012800\u003c\/h2\u003e\n\u003cp style=\"font-style:italic;font-size:15px;color:#444;margin:0 0 6px;\"\u003eBy James Craig\u003c\/p\u003e\n\u003cp style=\"font-size:12px;text-transform:uppercase;letter-spacing:1px;color:#004b23;margin:0;\"\u003e1978 • Hardcover\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eDescription\u003c\/h3\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 6px;line-height:1.6;\"\u003eA complete, graphically illustrated guide to phototypesetting for the designer and the non-designer. It is grouped under four major headings, terminology, design, copyfitting, and phototypesetting systems. Indexed. Presentation from author dated 1979 on free endpaper. 222, 2 pages. paper-covered boards, dust jacket.. small 4to.\u003c\/p\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eSynopsis\u003c\/h3\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 12px;line-height:1.7;\"\u003e\u003cstrong\u003eTitle:\u003c\/strong\u003e Phototypesetting: A design manual\u003cbr\u003e\u003cstrong\u003eAuthor\/Publisher:\u003c\/strong\u003e James Craig\u003cbr\u003e\u003cstrong\u003ePublication Year:\u003c\/strong\u003e 1978\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e 224-page Illustrated Hardcover with Dust Jacket\u003c\/p\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 10px;line-height:1.6;\"\u003eJames Craig's \"Phototypesetting: A design manual\", published in 1978, stands as a seminal guide to the then-revolutionary field of phototypesetting. This extensively illustrated hardcover was conceived as an indispensable resource for both seasoned graphic design professionals and those newly encountering the technology.\u003c\/p\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 10px;line-height:1.6;\"\u003eThe manual provides a comprehensive exploration of phototypesetting's principles and practical applications, effectively demystifying the process. Its aim was to empower readers with the essential knowledge required to master this significant advancement in typographic production.\u003c\/p\u003e\n\u003cul style=\"font-size:14px;color:#333;line-height:1.6;margin:14px 0 10px;padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:6px;\"\u003e\n\u003cstrong\u003eTerminology: Understanding the Lexicon of Typesetting:\u003c\/strong\u003e This section provides a foundational understanding of the key terms, concepts, and jargon essential for navigating the technical landscape of phototypesetting.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:6px;\"\u003e\n\u003cstrong\u003eDesign: Principles for Visual Communication:\u003c\/strong\u003e Dedicated to the aesthetic and functional aspects of typography, this part offers practical guidance on applying effective design principles within the specific constraints and opportunities of phototypesetting.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:6px;\"\u003e\n\u003cstrong\u003eCopyfitting: Precision in Text Layout:\u003c\/strong\u003e Crucial for efficient and accurate production, this segment details the techniques and calculations necessary for precisely fitting text into predetermined layouts and available space.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:6px;\"\u003e\n\u003cstrong\u003ePhototypesetting Systems: Exploring the Technology:\u003c\/strong\u003e An insightful overview of the various phototypesetting machines and methods prevalent during the era, detailing their operational mechanics and capabilities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:14px;color:#333;margin:0 0 6px;line-height:1.6;\"\u003eCapturing a pivotal moment in the history of typography, \"Phototypesetting: A design manual\" bridges the transition from traditional hot metal methods to the burgeoning digital era. It remains a valuable historical document and a fascinating insight into a key period for graphic design, printing, and typographic evolution.\u003c\/p\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eCondition\u003c\/h3\u003e\n\u003cp style=\"font-size:14px;margin:0;font-style:italic;line-height:1.6;\"\u003eThis item has been professionally inspected and is in Acceptable condition. Please refer to the photographs for detailed visual assessment.\u003c\/p\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin-bottom:4px;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eFormat\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eCondition\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eAcceptable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eYear\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003e1978\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eType\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eNot Specified\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eGenre\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003ePhotography\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eTopic\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003ePhotography\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eSigned\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eVintage\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eFeatures\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eDust Jacket, Illustrated\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eLanguage\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eEx Libris\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eInscribed\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eBook Title\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003ePhototypesetting: A design manual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003ePersonalised\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eCustom Bundle\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eNarrative Type\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eNon-Fiction\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;color:#666;font-size:14px;width:40%;\"\u003eIntended Audience\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px;border-bottom:1px solid #f0f0f0;font-size:14px;\"\u003eAdults\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eShipping\u003c\/h3\u003e\n\u003cul style=\"font-size:13px;color:#333;line-height:1.6;margin:0;padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eWe ship every business day, on occasion we may post the same day but expect it to be shipped on the next business day with tracking.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eWe offer Express Post \u0026amp; International Shipping.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eWhere an item exceeds Australia Post weights or dimensions, we utilise a courier. In this case we are unable to ship to PO Boxes.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eItems are packed in padded bubble mailers, with exception of thin paperbacks or magazines or DVDs that are sent in cardboard envelopes.\u003c\/li\u003e\n\u003cli\u003eLarge book sets are carefully packaged in boxes with packaging material to eliminate movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eReturn Policy\u003c\/h3\u003e\n\u003cp style=\"font-size:13px;color:#333;line-height:1.6;margin:0 0 6px;\"\u003eWe are here to help! If you are unhappy with your purchase or you feel we've made a mistake, contact us and we are more than happy to assist to make your experience a positive one!\u003c\/p\u003e\n\u003cp style=\"font-size:13px;color:#333;line-height:1.6;margin:0;\"\u003eIf we still can't solve the issue and you need to return your item, you can! Contact us within 30 days of the purchase for returns. Thereafter, we do not accept returns. Shipping costs are at the buyers expense.\u003c\/p\u003e\n\u003ch3 style=\"font-size:13px;text-transform:uppercase;letter-spacing:2px;color:#004b23;border-bottom:2px solid #d4af37;padding-bottom:6px;margin:20px 0 10px;\"\u003eEnvironmental Impact\u003c\/h3\u003e\n\u003cp style=\"font-size:13px;color:#333;line-height:1.6;margin:0 0 6px;\"\u003eWe are one of the few sellers that package our items with not only great care but environmental impact consideration. We're committed to a carbon-neutral parcel delivery through Australia Post which provides positive environmental and social impacts.\u003c\/p\u003e\n\u003cp style=\"font-size:13px;color:#333;line-height:1.6;margin:0 0 4px;\"\u003eWe utilise the following packaging:\u003c\/p\u003e\n\u003cul style=\"font-size:13px;color:#333;line-height:1.6;margin:0;padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eLandfill-biodegradable bundling wrap to quickly secure and bundle items to avoid damage during transit. It can be recycled or disposed of in the general rubbish bin. Once disposed to landfill biodegradation is accelerated approximately 90+% faster than conventional bundling wrap, producing organic matter (a natural fertiliser) and no microplastics.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eOur plain padded bubble mailers are suitable for kerbside paper collection and recycling.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eAll of our satchels are recyclable and made from 80% recycled content plastic.\u003c\/li\u003e\n\u003cli\u003eAll of our envelopes can be recycled.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align:center;background:#004b23;color:#fff;font-size:14px;font-weight:bold;letter-spacing:1px;padding:10px 14px;border-radius:4px;margin:16px 0;\"\u003eFREE SHIPPING IN AUSTRALIA • Express Post option additional at checkout\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;border-top:2px solid #d4af37;padding-top:10px;margin-top:20px;\"\u003e\n\u003cp style=\"font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#004b23;margin:0;\"\u003eGatsby's\u003c\/p\u003e\n\u003cp style=\"font-size:11px;color:#999;margin:4px 0 0;\"\u003eFremantle • Western Australia\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"GATSBY'S","offers":[{"title":"Default Title","offer_id":52348048179511,"sku":"1948 M 0526","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/8162\/3863\/files\/57_a4655aca-c370-4f7e-9876-119abe4c6f16.png?v=1780605734","url":"https:\/\/gatsbysauction.com\/products\/phototypesetting-a-design-manual-by-james-craig-hardcover-1978-0273012800-by-james-craig","provider":"Gatsby's Auction","version":"1.0","type":"link"}