Description

I Am Right You Are Wrong: From This To The New Renaissance, From Rock Logic To Water Logic. I Am Right, You Are Wrong: From This to the New Renaissance is a non-fiction business and psychology book by Edward de Bono, published in 1992. This paperback outlines De Bono's theory on the limitations of traditional, 'rock-based' logic and proposes the alternative system of Lateral Thinking as a tool for creativity and problem-solving. It is a classic text in Cognitive Psychology and Management Theory.

Synopsis

Title: I Am Right You Are Wrong: From This To The New Renaissance, From Rock Logic To Water Logic
Author/Publisher: Edward De Bono (Penguin Publishing Group)
Publication Year: 1992
Format: 320-page UK-B Format Paperback

Edward De Bono's seminal 1992 work, *I Am Right You Are Wrong*, delves into the fundamental flaws of traditional Western logical thinking, which he metaphorically labels 'rock logic'. This book presents a profound exploration within the realms of Psychology, Body, Mind & Spirit.

De Bono advocates for a paradigm shift from rigid, argumentative thought processes towards a more fluid and creative 'water logic'. This transformative approach, he argues, is essential for fostering innovation and navigating complex challenges in both personal and societal spheres, aiming towards a 'New Renaissance'.

• The Philosophy of Water Logic: This section introduces the core concept of 'water logic' – a system of thinking characterised by its fluidity, adaptability, and capacity to flow around obstacles, fostering new perspectives and creative breakthroughs.
• Paving the Way for a New Renaissance: The book posits that by embracing 'water logic', individuals and societies can unlock a 'New Renaissance', moving beyond the constraints of past thinking patterns to achieve significant advancements and foster genuine personal and collective growth.

As a reprint edition, De Bono's influential ideas on cognitive psychology and personal development continue to resonate, offering timeless strategies for enhancing thought processes. This work remains a significant contribution to the field of creative thinking, appealing to adults seeking intellectual growth and innovative problem-solving methodologies.

Condition

This item has been professionally inspected and is in Acceptable condition. Please refer to the photographs for detailed visual assessment.

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