Description

A complete, graphically illustrated guide to phototypesetting for the designer and the non-designer. It is grouped under four major headings, terminology, design, copyfitting, and phototypesetting systems. Indexed. Presentation from author dated 1979 on free endpaper. 222, 2 pages. paper-covered boards, dust jacket.. small 4to.

Synopsis

Title: Phototypesetting: A design manual
Author/Publisher: James Craig
Publication Year: 1978
Format: 224-page Illustrated Hardcover with Dust Jacket

James Craig's "Phototypesetting: A design manual", published in 1978, stands as a seminal guide to the then-revolutionary field of phototypesetting. This extensively illustrated hardcover was conceived as an indispensable resource for both seasoned graphic design professionals and those newly encountering the technology.

The manual provides a comprehensive exploration of phototypesetting's principles and practical applications, effectively demystifying the process. Its aim was to empower readers with the essential knowledge required to master this significant advancement in typographic production.

• Terminology: Understanding the Lexicon of Typesetting: This section provides a foundational understanding of the key terms, concepts, and jargon essential for navigating the technical landscape of phototypesetting.
• Design: Principles for Visual Communication: Dedicated to the aesthetic and functional aspects of typography, this part offers practical guidance on applying effective design principles within the specific constraints and opportunities of phototypesetting.
• Copyfitting: Precision in Text Layout: Crucial for efficient and accurate production, this segment details the techniques and calculations necessary for precisely fitting text into predetermined layouts and available space.
• Phototypesetting Systems: Exploring the Technology: An insightful overview of the various phototypesetting machines and methods prevalent during the era, detailing their operational mechanics and capabilities.

Capturing a pivotal moment in the history of typography, "Phototypesetting: A design manual" bridges the transition from traditional hot metal methods to the burgeoning digital era. It remains a valuable historical document and a fascinating insight into a key period for graphic design, printing, and typographic evolution.

Condition

This item has been professionally inspected and is in Acceptable condition. Please refer to the photographs for detailed visual assessment.

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